Optimize Local SEO For Your Online Store And Increase Sales 2022

Google is constantly looking for positive signals about your business and will only rank the businesses at the top that they trust 100%! Recent business listing updates, new reviews, fresh website content are all positive ranking factors. Having social media signals pointing to your location is another bonus when it comes to ranking for local SEO. You don’t necessarily have to do a lot with it, but the sheer existence of the page is better than nothing. However, ideally you’ll have a social media strategy that will help you to manage content for multiple locations, if that’s relevant to your business.
Additional tips for keyword research include using modifiers to expand your ideas or target either a broader or more specific audience depending on the keywords. Our burger restaurant offers a perfect case since several different modifiers could work. If the search engine can’t find a definitive number, it will provide the map business box with 3 options. ABC Barbeque would appear with its various locations or competitors. 18% of local searches via smartphones led to a purchase, compared to just 7% of non-local searches.
If you do need a new website or an upgrade – we can create a great solution within your budget. Now that you understand the importance of local SEO for online and in-store traffic and how it can help improve omnichannel sales, it’s time to put it into action. Facebook check-ins are almost the same as a friend making a personal referral to a business, plus it shares all the information about your business that a potential customer is looking for.
In fact, more than 30% of Google searches are related to location. Let’s bring things to a close with a few local SEO tools you may find useful. Reviews refer to the quantity and quality of reviews on your Google Business Profile and elsewhere online. If they map to very different services, such as “boiler installation” and “burst pipe repair,” assign them to separate pages. This is probably the case whichever city we’re in, so it’s an excellent way to prioritize keywords. You can do this with a keyword research tool like Ahrefs’ Keywords Explorer.
Naturally, Google will include the number of reviews you have when ranking local businesses. There are easily a dozen focal points Google and other search engines will analyze on your local landing page when it determines how relevant the page is to a location-based search query. Too many quick backtracks can result in loss of rank over time. So if local search is a way to get more visibility, where should a small business start?
You’ve possibly visited a website that takes forever to load a page. As more people do this, search engines will know that the website has loading problems. However, as shown in the Ahrefs report above, neither of these pages rank for their target terms.
This helps show that your business is proactively trying to provide a good customer experience, instilling more confidence in your business in the public’s eyes. You can manually add and monitor directory listings using BrightLocal, or automate business listings management with a platform like Semrush. You may find your business has a listing on a directory you don’t even know about or a discrepancy that needs to be corrected. Creating content for your website, blog, email marketing, social media marketing, and advertising can become time-consuming. You can find freelance professionals specializing in one or multiple aspects of search engine marketing for as little as $5.
This is because directories often rank on the search results for local queries. So if you’re in those directories, the people who click on them in the search results may find your business. Beyond rankings, Google statesthat customers are 70% more likely to visit businesses with a complete Business Profile. So it’s clear that a complete and optimized Business Profile is essential if you want to attract more business. Local SEO is the way forward if you want to get more customers to your local business from organic search. This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients.
This can send a signal to search engines that your site is particularly relevant to a particular geographic area. To boost performance in local search results, you should occasionally encourage anyone kind enough to give you a backlink to include the location of your business in the backlink. This emphasizes the location of your business to search engines. To avoid making these sorts of errors, you’ll need to use a keyword research tool like Semrush or Ahrefs. These let you find out what the most popular search phrases for local businesses like yours are — and how difficult it will be to rank for them locally too.
But if you choose a topic like 5 Kitchen Accessories that Will Speed Up Your Cooking Process, they’re more likely to click on the organic search results and discover your business. And getting local press or working with local bloggers who backlink to your website can impact SEO. You can do this by pitching your retail business to local publications and bloggers. Every marketing campaign is an investment of your time, energy, and money.

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